Client education and Presenting Value
I’ve come across this rather interesting resource on the Marketing Translation blog by Serena Dorey.
This page, Advice for translation buyers is a perfect example of reaching out to clients and giving them information that is valuable to them.
There, you’ll find the links and description to four articles, “5 things about marketing translation for translation buyers”, “A leap of faith”, “Consistent branding in translation – advice for translation buyers” and “Translation buyers checklist – how to brief your translator”.
I rather enjoyed reading these articles. They are very well written and, most of all, they speak in terms the client will understand. There is no “tech talk” in there, no special industry insider jargon: just concise and valuable information.
Does your website/blog include a similar page? Let me know about it.